Car casting in film: The good, the bad, and the ridiculous
Who can forget the Jaguar E-Type driven by James Bond in Goldfinger? I can think of one person: Sir William Lyons, the founder and head of Jaguar, who refused to lend three E-Types to Cubby Broccoli’s production staff. As short-sighted as that seems today, it was in perfect accordance with Sir William’s character; he understood better than anyone else that Jaguar’s edge on its contemporary British rivals was largely based on price and value, so he therefore watched every penny closely. His corner-cutting habits have caused many a Jag owner immense misery down the road; they also cost his...