Havas Media India acquires PivotRoots
This acquisition will allow Havas to tap into its understanding of the Indian market and enhance its capabilities in digital advertising
Source: livemint.com
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McCann Worldgroup India to manage advertising, marketing communications for Air India
Air India has embarked on a five-year turnaround plan to become a global airline by investing in customer service, technology, and products.
Source: livemint.com
Mindshare is modelled to function like a start-up: Amin Lakhani, CEO, Mindshare South Asia
The media agency has won a bronze metal at the Cannes Lions International Festival of Creativity for the Thumbstopping Beauty Biases campaign for Dove.
Source: afaqs.com
Indian advertising to see muted growth in 2023
The macroeconomic environment has prompted some markets, including India to trim expectations for 2023 compared with the December 2022 forecast
Source: livemint.com
92% gaming advertisements didn't adhere to guidelines: ASCI Annual Complaints Report 2022-23
Manisha Kapoor, CEO, ASCI, says that many real-money gaming companies aren't responsive to ad violation complaints.
Source: afaqs.com