DOOH set to drive outdoor advertising growth this year
GroupM's 'This Year Next Year 2023' report projects a 31% growth in ad spends for OOH.
Source: afaqs.com
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Indian AdEx to reach 1,46,450 crores in 2023: GroupM India report
GroupM’s annual This Year Next Year (TYNY) report was rolled out on 14 February 2023. The predictions underline the continued growth and potential of the Indian advertising industry and the opportunities it presents for advertisers.
Source: campaignindia.in
More than half of all ad spends in 2023 to be digital
There will be a 15.5% increase in ad spends in India, with an increment of about ₹20,000 crore, as compared to 2022
Source: livemint.com
'In 2023, 56% of ad spend to be digital'
According to a new report, there will be a 15.5% increase in ad spends in India, with an increment of about ₹20,000 crore, as compared to 2022
Source: livemint.com
Rewind 2022: Digital + Radio hybrid was one of the most in-vogue trends - Nisha Narayanan
Rewind 2022: Digital + Radio hybrid was one of the most in-vogue trends - Nisha Narayanan
Source: adgully.com