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Plant-based meat formulation in focus, from Beyond Meat to Motif FoodWorks, Roquette, and Cargill: 'The meat alternative space has the fastest iteration cycles out there'

Plant-based meat formulation in focus, from Beyond Meat to Motif FoodWorks, Roquette, and Cargill: 'The meat alternative space has the fastest iteration cycles out there'
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Nowadays plant-based nuggets boast 'unparalleled' nutritional profile: 'We don't just need to remove animals, we need to create better products'

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Nowadays plant-based nuggets boast ‘unparalleled nutritional profile: We don’t just need to remove animals, we need to create better products
By Elaine Watson
The plant-based meat category is not short of starry-eyed founders armed with me-too products and a lofty mission to fix the broken food system (spoiler alert, they probably won’t). But there is still room for new players with a genuine point of difference and a scalable business model, say the founders of Nowadays.
Founded last year by Dominik Grabinski (Kitchentown, Yeap, DSM, Cargill) and Max Elder (Institute for the Future),
Nowadays seeks to punch above its weight in the category with frozen plant-based chicken nuggets with an ultra-short ingredients list (filtered water, yellow pea protein, whole wheat flour, sunflower oil, yeast extract, maple fiber, mushroom extract), with no added salt, sugar, starc ....

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