Nowadays plant-based nuggets boast 'unparalleled' nutritiona

Nowadays plant-based nuggets boast 'unparalleled' nutritional profile: 'We don't just need to remove animals, we need to create better products'


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Nowadays plant-based nuggets boast ‘unparalleled' nutritional profile: 'We don’t just need to remove animals, we need to create better products'
By Elaine Watson
The plant-based meat category is not short of starry-eyed founders armed with me-too products and a lofty mission to fix the broken food system (spoiler alert, they probably won’t). But there is still room for new players with a genuine point of difference and a scalable business model, say the founders of Nowadays.
Founded last year by Dominik Grabinski (Kitchentown, Yeap, DSM, Cargill) and Max Elder (Institute for the Future),
Nowadays​​ seeks to punch above its weight in the category with frozen plant-based chicken nuggets with an ultra-short ingredients list (filtered water, yellow pea protein, whole wheat flour, sunflower oil, yeast extract, maple fiber, mushroom extract), with no added salt, sugar, starch or methylcellulose.

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