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Latin American Brands Strive for More Diversity in Advertising

Many consumers in Latin America are no longer content to let brands sit on the sidelines of tough conversations.
Given the significant role advertising plays in shaping society, companies that embrace a social cause should stick to brand values.
The following is a preview of one Media, Advertising, and Marketing report, the
Analyst Take: How Brands in Latin America Are Addressing Diversity and Representation in Advertising. You can purchase this report here.
Latin America is a region of many paradoxes. It is home to one of the world s most racially diverse populations, yet many groups remain underrepresented or stereotypically portrayed in the advertising there. ....

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Brands in Latin America are striving for more diversity in their advertising

The region is home to one of the world’s most racially diverse populations, yet many groups remain underrepresented, excluded, or stereotypically portrayed in the advertising there. ....

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Why conflict can be good for your brand

Chief client officer, Ipsos
Kathy is the chief client officer for Ipsos Australia and New Zealand and has 29 years’ experience as a strategic researcher specialising in assisting companies and brands to stay in sync with consumers and abreast of the latest consumer trends and behaviours.
Kathy has held the Australian Market and Social Research Society’s professional accreditation of QPMR (Qualified Practicing Market Researcher) since its introduction in 2002, and conducts both quantitative and qualitative methodologies, combining advanced research capability with strong strategy skills. Kathy has directed many large-scale and complex studies for clients across CPG and FMCG, telecommunications, financial services, entertainment and tourism, retail, education, infrastructure and transport. Kathy has a Bachelor of Business (with Distinction) and a Master of Marketing from Queensland University of Technology. ....

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Now Near Next – The Latest View from OOH

Now Near Next – The Latest View from OOH
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Sponsora szuka na jakiś czas. Aż gastronomia ruszy, a ona będzie miała za co żyć

Sponsora szuka na jakiś czas. Aż gastronomia ruszy, a ona będzie miała za co żyć
kobieta.wp.pl - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kobieta.wp.pl Daily Mail and Mail on Sunday newspapers.

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