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Golden Goose names licensing agent for 'seriously good' food brand, Twisted – Licensing.biz

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The strategic licensing consultancy, Golden Goose has been appointed by Jungle Creations to develop licensed products under its Twisted brand.
Recipes and video content for “unserious food that tastes seriously good” has made Twisted the UK’s No. 1 food brand on social, acquiring over 30 million followers since 2016.
Award-winning marketing campaigns for brands such as Baileys, Heinz, Hellmans, Birdseye, Walkers and McDonalds saw Twisted sponsored content generate 55 million views in 2020. As a brand that influences the purchasing decisions of Gen-Z consumers, Twisted is now looking to leverage its market intelligence onto its own branded products.
The brand will look to take the Twisted across multiple food and non-food categories. ....

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CEO change at Jungle Creations as 2020 'proves the resilience of social publishing'

Jungle Creations founder Bolding steps down with execs taking on co-CEO role
Jungle Creations’ founder and chief executive Jamie Bolding has this week (11 January ) announced he will step down from the digital media company, with execs Melissa Chapman and Nat Poulter stepping up as joint CEOs. Following a year of record revenue growth at Jungle, the co-chiefs tell The Drum how they plan to advance the business.
In 2020, Jungle Creations – home of media brands including Twisted, Craft Factory, VT, Four Nine, Level Fitness, Lovimals and Blue Crate, as well as the social agency The Wild – reported profit growth of 342% year-on-year and 38% revenue growth (£19.5m/$26.7m revenue and more than £3m/$4.1m Ebitda). And so founder Jamie Bolding’s departure comes at a high point for the business. ....

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The 8 trends media execs are hoping to ride in 2021

By John McCarthy-13 January 2021 08:00am
8 trends media execs hope to ride in 2021
Bloomberg, Sky, Jungle Creations and more talk us through the media trends the industry should be focusing on in 2021.
With the commencement of a new year, media predictions are stacking up. Differentiating this pile is the fact that, after a period of unprecedented change, the big thinkers have been unable to trot out the same old ideas.
If 2020 was a year of challenges, 2021 offers many opportunities. The Drum has quizzed the best in the industry about the trends those in the media should be aware of. But which will win the day? ....

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22 venture capital firms you need to know about - Growth Business guide

On the face of it, Britain’s venture capital firms have never been more ready to invest in your start-up. British venture capital funds have £8.4bn ready for investment in fast-growth businesses, according to research. Indeed, British tech start-ups raised more than £4bn between January and June, despite the shutdown of the economy, according to the government.
This venture capital cash could provide crucial investment for innovative companies as the country emerges from the Covid-19 crisis.
However, the reality is that many venture capital investors are playing it cautious, wanting to invest in later, safer funding rounds for companies with proven revenue. Two fifths of start-ups believe they have less than 12 months’ worth of runway left before they run out of money. Over 1,000 of the UK’s high-growth tech start-ups have gone bust since lockdown began. Which is why follow-on funding rounds are crucial. ....

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