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Walmart cooks up new healthy food adventure experience

May 7, 2021
What happens when you take a dash of delicious foods, add in a sprinkle of family fun and stir in a chance to teach kids about giving back? You get the recipe for a new interactive Walmart experience that aims to show kids that healthy food can be fun. The retailer, in collaboration with Partnership for a Healthier America and Higher Ground Productions, has launched The Hidden World of Waffles + Mochi, an interactive culinary adventure experience, to inspire families to cook up fresh, healthy foods just like Waffles and Mochi do on their Netflix show as part of the Pass the Love campaign. In addition, Walmart is hosting a round-up campaign through May 31 for customers to support PHA and Pass the Love. ....

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Costco Wholesale upholds comp-sales momentum in March

Costco Wholesale upholds comp-sales momentum in March
Mixed responses to Amazon Fresh’s automated grocery store
Queuing up at the grocery store is probably one of the most dreaded things about doing errands. While companies have come up with self check-out and delivery options for their customers, Amazon Fresh is introducing an entirely automated system with AI technology but what could this mean for the service industry? This new concept does away with cashiers as customers are able to just walk out with their items to be paid later on. All they need is a phone with a Amazon Fresh QR code, and AI technology will do all the work of listing everything in their cart via surveillance cameras. Customers don’t even need to scan every product individually. Given its Black Mirror-esque nature, it’s only expected that people are taking issue with Amazon Fresh stores. Concerns have been raised over data privacy and the ethical use of such complex technology. Other users hav ....

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Walmart hires Disney in-house agency leader as first chief creative officer

Credit:
Bloomberg
Walmart is adding some high-profile hires to its marketing team, including bringing in the former head of Disney Parks’ in-house creative agency as its first chief creative officer. The retail giant also lured a top Under Armour marketing exec to head category marketing.
Jean Batthany, the new senior VP-creative of Walmart U.S., reports to Chief Marketing Officer William White and “will lead the work to define how the Walmart brand comes to life for our customers across all channels,” he said in a memo.
At Disney Parks, Batthany was VP-global creative for Yellow Shoes, an in-house agency with more than 250 people covering both the park experience and consumer products, where she worked with Walt Disney Imagineering, Star Wars, Marvel and Pixar on programs. She’s also a 25-year veteran of agencies including stints at DDB, Merkley & Partners and BBDO. ....

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