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Why customisation and planning are key for edtech companies

Updated:
January 30, 2021 13:28 IST
The key to survival in the edtech era is customising the learning platform for adaptive learning
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With the ever-increasing use of online learning management systems and customisable tools, reaching individual learners is becoming more feasible | Photo Credit:
Pixabay
The key to survival in the edtech era is customising the learning platform for adaptive learning
‘Ed-tech’ is not a new word any more. An increase in digitisation during the pandemic, constant innovation in providing unique services, and an ever-evolving consumer base has given the sector a big boost.
India stands second only to the U.S. as far as growth is concerned. Between January 2014 and September 2019, more than 4,450 ed-tech start-ups were launched in India. However, 25% closed down as only 4.17% were able to raise funds. One reason is the failure to plan and customise solutions according to the customer base. Onli ....

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Winaero Tweaker 0.19

Winaero Tweaker is essential software for every Windows 10, Windows 8 and Windows 7 user. It allows you to customize the appearance and behavior of the operating system in a flexible way. ....

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A Look at Why CVS Is Betting on Brick and Mortar

We re living in the fourth industrial revolution; one made of smart devices, new business models, and digitized supply chains. So in an era like this one, why do brands like CVS Pharmacy choose to bet on brick and mortar as their primary way of doing business if the benefits of digital disruption are so well-documented?
The answer might be simpler than we originally thought. As Gartner s Digital Transformation In Retail says, Every customer interaction is a unique opportunity to harness long-term value by providing exceptional service. Retailers must leverage technology that augments the customer s preferred way to shop.
In the case of CVS, a pharmacy chain with at least one pharmacy within a 5-mile radius of 71% of the country s population, according to recent estimates by Quartz, staying in the brick and mortar side of town might not be such a crazy bet after all. ....

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14 Marketing Trends Experts Foresee in 2021

Every marketer and their mother wants to know: What will the industry look like in 2021?
As the pandemic drags on, some bets are safe: Digital channels will be crowded. Most marketing events will continue to be held virtually. But other marketing trends aren t so obvious.
So what do marketing experts see coming? Hereâs what Iâm hearing from my network:
1. Personalization Will Put Buyers in Control
Until recently, marketing personalization has been a bit gimmicky. In 2021, companies will use personalization not just to craft better email subject lines, but to make the buyerâs journey more individualized. This change in dynamic requires a highly personalized customer experience that aligns to how buyers now want to do business, explained observeIQ CMO Carol Volk. ....

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Managing Black Box Enterprise Search

PHOTO:
Serge Aubert
We all like receiving a personalized service, whether it is being recognized by the Maitre dâ at our favorite restaurant or having a range of books offered to us by Amazon when we are looking for a specific title. Sometimes we may wonder just how these personalization algorithms work. I was just looking for a book on Notre Dame Cathedral in Paris and among the books I was offered was one on the history of Britain from 1945-1951 and one on the history of the Habsburg family.
The majority of enterprise search vendors seem inordinately proud of their personalization engines, which toil away out of sight. These systems typically commit to delivering accurate and personalized results at the top of page one. What more could you want? ....

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