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Kellogg to invest in Pringles plant in Belgium


Kellogg also looking to invest in energy consumption at the plant
US cereal and snacks giant Kellogg is investing at one of the two factories the company has in Europe producing Pringles.
Kellogg is spending EUR30m (US$32.7m) on work at its plant in the Belgian city of Mechelen, which manufactures Pringles that go on sale in Europe, north Africa and the Middle East.
Part of the work will see a new fryer installed at the facility, which Peter Vanpuyvelde, the plant s operation manager, said would increase throughput .
The first phase of the investment starts at the end of the year, with a second phase beginning in 2023. ....

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Wilde shakes up the salty snack space again with premium pork chips


Wilde shakes up the salty snack space again with premium pork chips
Wild Pork Chips come in four flavours and are being rolled out in Whole Foods this month. Pic: Wilde
Wilde Brands – the snack producer that replaced the potato with chicken breast to make Wilde Chips – has introduced another first: chips made from pork raised without antibiotics.
It took Wilde four years to create its flagship Chicken Chips – launched in 2019 – created by veteran entrepreneur Jason Wright to provide ‘junk food for healthy people’. Now, the Colorado-based snack producer continues to disrupt the declining salty snack category with another new development. ....

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Kellogg ramps up Pringles production in Belgium


Kellogg ramps up Pringles production in Belgium
Kellogg is ploughing €30m ($39.7m) into revamping its Pringles plant in Belgium to keep up with EMEA demand, as well as to make production more sustainable.
Pringles has seven manufacturing facilities around the world. The Mechelen facility is one of the two Pringles plants in Europe that ships its potato chips to more than 40 countries across Europe, the Middle East and North Africa (EMEA).
The capital will be used to upgrade production lines as well as purchase new equipment. The snack producer said a new frying would increase throughput, while a new utility system will be introduced to make the plant more sustainable. By using the air that comes out of the fryer, the system will generate steam via natural gas consumption. ....

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Product showcase 2021: General Mills goes soft, Whole Earth gets personal and Bwydydd Madryn flies the flag for Welsh snacks


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Product showcase 2021: General Mills goes soft, Whole Earth gets personal and Bwydydd Madryn flies the flag for Welsh snacks
By Gill Hyslop
What are you in the mood for today? Pic: GettyImages/lemono
General Mills is moving its iconic Pillsbury brand into the cookie aisle with a line of Soft Baked Cookies; Whole Earth is gearing up for the Tokyo Olympics with personalised jars of peanut butter; and Pwellheli-based food distributor Bwydydd Madryn is ramping up its portfolio of Welsh treats.
Team Crunchy or Team Smooth?
Whole Earth are inviting fans to pick their team. The artisan peanut butter producer is commemorating its partnership with Team GB for the Tokyo 2020 Olympic Games – now scheduled on 23 July to 8 August 2021 – by giving fans the chance to personalise their branded jar of Whole Earth Organic Crunchy or Whole Earth Organic Smooth. ....

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