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The boom in low-alcohol beer brands

True brew: the beer tapping into the booze-free boom
For a long time everyone agreed: low-alcohol beer tasted terrible. But rising sales are turning that assumption on its head – and riding the new sobriety movement in the process.
June 4, 2021
Drinks writer Mike Bennie likens the growing popularity in non-alcoholic drinks to choosing free-range over cage-farm eggs at the supermarket.
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Last summer, frustrated with my fluctuating schedule as a freelance writer, I got a job at my local wine store. This isn’t any workhorse corner bottle-o; Blackhearts & Sparrows in Melbourne’s Collingwood ....

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When (And Why) A Wine Writer Covers Alcohol Free Beverages

When (And Why) A Wine Writer Covers Alcohol Free Beverages
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

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Sober lifestyle grows in popularity, with more Australians giving up alcohol

Sober lifestyle grows in popularity, with more Australians giving up alcohol
SatSaturday 16
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SatSaturday 16
Ezrah and Tyrene Waith enjoy their alcohol-free lifestyle on the Gold Coast.
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Ten years ago, teenager Ezrah Waith was in a bustling nightclub on the Gold Coast s glitter strip, with lights flashing and music pumping, when he had an epiphany.
Key points:
Weight gain and hangovers were among the reasons for giving up alcohol
Distillers are filling a gap in the market by making low and no-alcohol spirits
I just remember standing in the middle of Sin City and realising I didn t need alcohol to be myself, Ezrah said. ....

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Ritual Proof Zero relies on partnerships with Campbell's V8, others to drive sales without sampling

With in store sampling off the table during the pandemic, the non-alcoholic spirits brand Ritual Zero Proof drove “explosive” growth in 2020 and has high hopes for 2021 with help from partnerships with established CPG brands, including most recently Campbell’s V8, as well as lifestyle companies and passionate influencers who shared the company’s ethos of living a full, balanced life.
“Non-alcohol is not a fad, and the need for balance in our consumption is really a movement. I think we see that illustrated not only in press and discussions, but frankly in sales last year. We outsold our projections by 80% and our Q4 numbers were three times the volume of our Q1 numbers. So, the growth in the category is unmistakable,” Marcus Sakey, founding partner of Ritual Zero Proof, told FoodNavigator-USA. ....

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Reaping the 'incredible benefits' of a month without alcohol

Reaping the âincredible benefitsâ of a month without alcohol
By Christy DeSmith Globe Staff,Updated January 1, 2021, 2:01 p.m.
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Hilary Sheinbaum is the author of The Dry Challenge: How to Lose the Booze for Dry January, Sober October, and Any Other Alcohol-Free Month. LISA RICHOV (Custom credit)
In the pandemic, there are two kinds of drinkers, says author and freelance journalist Hilary Sheinbaum. There are social drinkers-turned-teetotalers in a world without happy hours and dinner parties. And there are those leaning heavily upon alcohol to cope with uncertainty and stress. âNobody has maintained their exact level of drinking,â Sheinbaum says. ....

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