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Can $4 Million In Early TV Ads Lift A Struggling Mayoral Campaign In 2021?


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Mayoral candidate Shaun Donovan is spending nearly $800,000 a week in television ads.
Donald Trump spent a fraction on televised ads compared to Hillary Clinton during his 2016 presidential campaign. Two years later, Alexandra Ocasio-Cortez didn t bother with the expenditure when she shockingly defeated incumbent Joseph Crowley on a shoestring budget. But political experts and campaign consultants continue to gnaw over the vexing question: in the age of social media, when a cheaply-made video can deliver a viral moment, how important are TV ads in political races?
In New York City, two Democratic candidates for mayor that have been struggling to stand out in a crowded field, Ray McGuire, an ex-Citigroup executive, and Shaun Donovan, a former housing secretary under President Barack Obama, have bet on the power of traditional television advertising. The two were the first to invest in the medium in February. Donovan, who aired his ad first, is currently pois ....

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'A mini-Trump': New York mayoral candidates look to take down Yang


NEW YORK Everybody’s ganging up on Andrew Yang.
The New York City mayor’s race has grown more vicious in recent weeks and the favorite target is Yang, who has come under attack for everything from his basic income and tax plans to his employment history and his second home upstate.
The aggressive hits on Yang reflect his status as front runner in recent polls, as the more established politicians who are now trailing him in the Democratic primary race scramble to take him down a notch and make an impression with the roughly half of voters who remain undecided. ....

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