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Interpublic Group Plans Upfront Sessions for Media Focused on Black Consumers (EXCLUSIVE)

Interpublic Group Plans Upfront Sessions for Media Focused on Black Consumers (EXCLUSIVE)
Brian Steinberg, provided by
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TV companies have found a way to get an early crack at Madison Avenue billions. Now one of the nation’s biggest media buyers hopes to do the same for media businesses focused on Black consumers.
Each Spring, the nation’s biggest TV companies work for millions of dollars as part of a process known as the “upfront.” Now, Interpublic Group’s large IPG Mediabrands unit will during the week of March 15 kick off what it calls an “Equity Upfront” a different version of the big sales sessions that help set up advance ad deals for TV and digital media that seeks to match Black-owned media as well as media outlets that aim for Black audiences with some of the company’s clients. ....

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Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers

Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers
Brian Steinberg, provided by
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Television commercials have long been one of the media industry’s surest bets so much so that advertisers around the world dumped a whopping $149 billion on them in 2020, according to estimates from Magna, the large media-buying firm. But Pepsi recently decided to take a gamble on something else.
On Valentine’s Day, the soda giant unveiled a three-story replica of a Las Vegas jackpot machine, the centerpiece of a new game show it’s running with the Fox broadcast network. “Cherries Wild” features Jason Biggs as host, lots of trivia and a Pepsi Wild Moment that lets people at home play along for prizes. The whole show is done in Pepsi colors, says Todd Kaplan, vice president of marketing, and aims to play up Pepsi Wild Cherry, a line extension the company believes has room to grow. No other soda will be allowed to advertise during the sho ....

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Procter & Gamble Re-Affirms Commitment to Gender Equality at the #Weseeequal Summit

Dubai, UAE, 21 February 2021: Procter & Gamble (P&G) reiterated its commitment around a number of initiatives that will promote gender equality during the annual #WeSeeEqual Summit – part of the company’s citizenship focus on being a Force for Good and Force for Growth. Hosted virtually for the first time, the event saw distinguished advocates and personali ....

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Danone S A : Argentina accuses Danone, Bunge, P&G of output curbs amid pricing crackdown

Argentina is investigating
consumer firms including Danone, Procter & Gamble
and Unilever, along with food producers like
Bunge, over accusations that they have deliberately held
back production. | February 22, 2021 ....

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Procter & Gamble commits to bold action to drive Gender Equality across Asia Pacific, Middle-East and Africa

Declarations announced at P&G and UN Women WeSeeEqual Gender Equality summit that saw participation from global equality advocates Indra Nooyi and Bonang Matheba. SINGAPORE, Feb. 17, 2021 ....

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