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CMO profile: Navigating the ecommerce boom

CMO profile: Navigating the ecommerce boom
Shopify marketing chief talks through the strategy he s been using to differentiate the ecommerce solutions provider in the midst of rapid digital uptake in retail
Rapid uptake of ecommerce was an inevitable outcome of the events of 2020, and naturally, those companies that supplied the picks and shovels of the digital goldrush were among the biggest winners.
But for ecommerce platform providers, the challenge then was not about convincing would-be clients of the joy of ecommerce, but about the benefits of their platforms. And that meant cutting through the noise of a lot of competing solutions. ....

Robin Marchant , Peter Sheppard , Shopify Plus , E Commerce , B2b Marketing , Omnichannel Retailing , Marketing Strategy , ராபின் வணிகர் , பீட்டர் ஷெப்பர்ட் , ஷொபிபி ப்லஸ் , ஏ வர்த்தகம் , பி2பி சந்தைப்படுத்தல் , சில்லறை விற்பனை , ஓம்நிச்சிதந்னேல் சில்லறை விற்பனை , சந்தைப்படுத்தல் மூலோபாயம் ,

Delayed Reaction: Three Days After Blowout Jobs Report, Stocks Enjoy Tailwind

Delayed Reaction: Three Days After Blowout Jobs Report, Stocks Enjoy Tailwind
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

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Online scammers traffic in fake COVID vaccination cards, authorities warn

Online scammers traffic in fake COVID vaccination cards, authorities warn
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Coronavirus vaccination cards, usually issued by the Centers for Disease Control and Prevention, contain an individual’s personal information, like name, birth date and which vaccine a person received.Nick Otto / Special to The Chronicle
Fraudulent COVID-19 vaccination cards are being sold online, and authorities have warned individuals not to buy or make one which is illegal.
“Be aware of individuals selling fake COVID-19 vaccination record cards and encouraging others to print fake cards at home,” the FBI said in a public service announcement last week. “Fake vaccination record cards have been advertised on social media websites, as well as e-commerce platforms and blogs.” ....

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Google is trying 'anti-Amazon' strategy to become the next big thing in e-commerce. But will it work?

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Google is trying anti-Amazon strategy to become the next big thing in e-commerce. But will it work?
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Google is trying anti-Amazon strategy to become the next big thing in e-commerce. But will it work?By Daisuke Wakabayashi, New York Times
Last Updated: Apr 02, 2021, 09:32 AM IST
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In the last year, Google eliminated fees for merchants and allowed sellers to list their wares in its search results for free.
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OAKLAND: Google tried to copy Amazon’s playbook to become the shopping hub of the internet, with little success. Now it is trying something different: the anti-Amazon strategy. ....

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Be on the lookout for scams involving fake COVID-19 vaccination cards

Be on the lookout for scams involving fake COVID-19 vaccination cards
Millions of Americans are getting vaccinated against COVID-19, but what you share on social media about your vaccine could make you a target. (Source: Arizona Department of Health/CNN/Pool)
By Rachael Thomas | April 1, 2021 at 3:08 PM CDT - Updated April 1 at 3:08 PM
BATON ROUGE, La. (KSLA) - Louisiana Attorney General Jeff Landry is warning people about fake COVID-19 vaccination cards being sold online.
Landry has joined a coalition of 45 attorneys general to urge Twitter, eBay, and Shopify to act right away to prevent people from marketing/selling blank or fraudulently completed COVID-19 vaccination cards bearing the CDC logo. ....

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