>> i make music about what i know. know what i'm saying? if i worked in mcdonald's, i'd have made rhymes about big macs and fries and stuff like that. you know what i'm saying? brooklyn, i see hustling, i see killing, i see gambling, i see girls, i see cars. that's what i rap about, what's in my environment. >> and the winner is -- notorious b.i.g. >> b.i.g.! >> puff daddy in the house. >> i hosted that. mayhem almost broke out in that place that night. >> any of y'all want to be an artist and stay a star and don't want to worry about the producer trying to be all in the videos, all on the record, dancing -- come to death row. >> suge calls puffy out. he never mentions puffy's name, but everybody knows he's talking about puffy. >> the idea of a territorial beef is now being drawn out in front of your eyes in realtime. that was hip-hop's funeral. ore of the day! ah, ah, ah! [thunder crashing] ahh! my mower! (burke) the number "one." seen it, covered it. at farmers insurance, we know a thing or two because we've seen a thing or two. (bert) mmm. ♪ we are farmers. bum-pa-dum, bum-bum-bum-bum ♪