All the while Google struck a deal with Rupert Murdoch's News Corp. to feature content on its Google News Showcase that included an ad revenue sharing agreement, despite the tension between the two companies. The Australian incident, and its reverberations, can be heard across the world as other nations contemplate forcing tech firms to pay for news content. "I think the Australia case's main contribution was that it showed how powerful Facebook was and that it could disrupt the flow of news at a country level, especially for a country as large as Australia," Jennifer Grygiel, an assistant professor of communications at Syracuse University, told CNBC.