Blinded by stage lights? How to spot celebrity-backed businesses that won’t fail UK authorities threatened to shut down Gwyneth Paltrow's wellness brand Goop over issues with its accounts, but there are plenty of famous people who have established successful businesses Gwyneth Paltrow's wellness brand Goop is in trouble. Again. Its UK arm could be shut down by the UK authorities for failing to submit its accounts and it has until 6 June to object the accusations. It’s the second time the retailer has been threatened with dissolution, as it failed to disclose the necessary documents for the year to December 2018.