i could beat him up. that's all there is. that explaining everything that. >> he is good at branding things and making it stick. >> if it's about him. but it's not about the brand. >> yes. >> we have to understand that this is a much simpler phenomenon than we might think. >> it seems he gets a lot of information from television. he watches cable news a lot. he pretends he doesn't watch cnn but we know he does. otherwise why does he tweet about cnn if he is not watching. >> that's what he does. >> he gets information from fox news. he hires a lot of the folks at least a number of people i should say from fox news. do you think reality begins and ends with him from what he sees on television? >> i think that he likes the visual image. you think about babies watching things going by. and he isn't familiar with the fact that surface isn't exactly what's going on underneath. and he likes people who look good. he thinks that somebody is authority eightive if they have broad shoulders.