statement to this show, in my take, is that he really hasn't stopped running since he came down the escalator, june 2015. >> that's right. >> josh, you heard athena's report. trump has spent five times more on digital ads than trump's closest democratic rival. how important is that? >> money that trump is spending right now on social media is not helping his re-election race. the only thing he'd be getting out of it is list building. building out new donors. trump did a lot of that. he did very well in the 2016 campaign. there's value in that. but there's not a lot of value in going out and running these kind of facebook persuasion ads, because people see these ads and then they forget about them in a day or two. the idea they're going to be any way determinative, you know end 18 months from now in a general election against god knows who just doesn't comport with reality. so, i think there's a limit to