>> february 14th, 2005. it's a few minutes before 9:00 a.m. in bardonia, new york, a town 35 miles north of new york city. and barry fixler is about to open his jewelry store for the annual valentine's day rush. >> gentlemen come in from 9:00 in the morning until about 8:00 at night. pick up a heart real quick. engagement ring real quick. something for their girlfriend fiancee or their wife. >> so, when two men show up at the door a little early, barry doesn't think twice about letting them into the shop. >> i opened the door. they followed me into the store. went around the counter. one of the fellows says i'd like to see engagement rings. >> the man in the black coat stares into the display case and singles one out. a routine fixler has seen thousands of times. >> figured this is just a normal sale. the other fellow actually joked around and said that, i'm trying to talk my buddy out of this. it was sort of a joke.