BerryWorld Group âWe firmly believe that a strong varietal approach is key to drive value and differentiation in the berry market" BerryWorld® currently source berries from approximately 30 countries to ensure the continuous supply of berry varieties 52-week a year. The Group owns growing operations in The Netherlands whilst working with a small number of large-scale growers around the world, some of which have been supplying BerryWorld since its inception in 1994. âWe are berry specialists; berries are literally our world. We supply the core soft fruit range all year round, so strawberries, raspberries, blueberries and blackberries; and are also suppliers of niche berries and specialities, including pineberries, strasberries, redcurrants and cranberries when in seasonâ, says Wil Beekers, CEO Growing and Packing division at BerryWorld Group.