Geopolitics marks the death of global CEOs The writer is a member of the think tank of the American Enterprise Institute Globalization benefits companies in at least one important way: It allows companies to search for talent. Although this was rare half a century ago, today, a foreign-born CEO is not very noticeable. For example, Pepsi is run by the Spanish Ramon Laguarta. Indian-born Satya Nadella leads Microsoft, and easyJet CEO Johan Lundgren is Swedish. in England, 46% Foreigners are among the top 100 CEOs of FTSE 2018. However, the era of borderless enterprises may be over. Geopolitical tensions are increasing, putting the business in trouble. Suddenly, the nationality of the company and executives became important again.