Founder at Infinito Rate Parity in itself was a flawed and BS concept from the get go, only putting more powers on OTA's and tech vendors making money of selling parity data to hotels. If we look at other industries: buy a TV in shop 1, same TV in shop 2 cheaper. Petrol same thing....even strawberries from the same brand in 2 different shops having a 25% variance in price? so the question is not, is it obsolete? the question should be: how are we getting out of this mess? What we forget mostly is that OTA's and Hotels both want the same thing: increase revenues. OTA's do that by competing against other OTA's with the same products (lie supermarkets), hotels do that by competing on value and price (like a variety of strawberry brands on the shelve). It is in no ones interest to sell cheap rates because it will drive down commission cost and revenue for the hotels. OTA's use member rates to undercut other OTA's....Hotels undercut their competition to steal business from them.