Joseph Turow is Robert Lewis Shayon Professor of Media Systems & Industries at the Annenberg School for Communication. Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Association. A 2005 New York Times Magazine article referred to Turow as “probably the reigning academic expert on media fragmentation.” In 2010, the New York Times called him "the ranking wise man on some thorny new-media and marketing topics." In 2012, the TRUSTe internet privacy-management organization designated him a "privacy pioneer" for his research and writing on marketing and digital-privacy. He has authored twelve books, edited five, and written more than 160 articles on mass media industries. His most recent books are "The Voice Catchers: How Marketers Listen In to Exploit Your Emotions, Your Privacy, and Your Wallet" (Yale, forthcoming early 2021), "Media Today: Mass Communication in a Converging World" (Routledge, 2020), and "The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power" (Yale, 2017). In 2011 Yale University Press published his book "The Daily You: How the New Advertising Industry is Defining Your Identity and Your World"; a Turkish edition came out in 2015). In 2010 the University of Michigan Press published "Playing Doctor: Television, Storytelling, and Medical Power," a history of prime time TV and the sociopolitics of medicine, and in 2013 it won the McGovern Health Communication Award from the University Of Texas College of Communication. Other books reflecting current interests are "Niche Envy: Marketing Discrimination in the Digital Age" (MIT Press, 2006), "Breaking Up America: Advertisers and the New Media World" (University of Chicago Press, 1997; paperback, 1999; Chinese edition 2004); and "The Hyperlinked Society: Questioning Connections in the Digital Age" (edited with Lokman Tsui, University of Michigan Press, 2008).