Lockheed Martin Recognized With Two Rally Awards for Pioneering Recruitment Initiative Built On Avature Platform The hotly contested Awards of Best Use of Recruitment Marketing Technology and Best Recruitment Marketing Campaign came after a yearlong campaign to enhance their recruitment process to help service members in their transition from active duty to civilian careers. The Handshake 2 Hire program, which uses Avature technology, has achieved results that speak for themselves: Candidate engagement, measured by unique military candidate annual engagements increased by 77%. 90%. Interview and hiring efficiency, measured through interview-to-hire ratio went down to 1.96 to 1. Almost three interviews less than the US national average of 4.8 to 1.