Share this article Share this article IRVINE, Calif., Dec. 16, 2020 /PRNewswire/ -- To close out the year, Rockstar is rewarding its fans who, despite the challenges of 2020, have continued to pursue their passions and go after their craft with the "Work Hard. Rock On." social contest. Rockstar is offering up thousands in prizes as well as mentorship sessions with influencers and experts to support fans on their way to achieving their goals. (PRNewsfoto/PepsiCo) Kicking off now through January 19, 2021, Rockstar will award five weekly winners with $500 gift cards and a chance to win one of the grand prizes. The five grand prize winners will receive completely customizable prizes up to $5,000 in value plus one-on-one mentorship sessions with a participating influencer in their respective field.