WHEN will we see his like again? Hopefully, not very soon and preferably never again. Rush Limbaugh is dead, my eyes are bone dry and the florists is closed due to lockdown. This week the death of Limbaugh, the American talk-radio star, has drawn attention to the noisy cult of right-wing radio in America and marked the death of a pioneer and a thoroughly detestable personality. When it comes to modern media there is always a space for bigots, racists, and coded hate-speech. Limbaugh was only known by reputation in the UK, where higher standards of regulation determine what radio and television shows are deemed acceptable. But his spectacular success in America, relentlessly targeting liberals, feminists, and the environmental movement, made him the most popular radio talk-show in the USA. There are lessons in his popularity for our own media.