Cellar’s Market | Justin Knock Master of Wine and Oeno’s Director of Wine Justin Knock shares what it’s like to buy and taste the world’s finest wines for a living – and three underrated labels you'll want in your cellar Published: Saturday 8th May 2021 In association with Buying wine from the world’s greatest wine producers is a privilege and a pleasure, and we’re very fortunate to have this luxury. Tasting is a critical component of buying, but it requires a huge amount of experience and training to be able to research opportunities, identify potential wineries and effectively price, ship and market the wines so that both the winery and the end consumer are happy.