is that we pay attention to people and thing that pay attention to us and provide us with validation. >> reporter: that's what we call startup chic. it's like networking and the boring more party networking. >> i've been here like five years. and at first no one care. then some people care. then marketers cared. here at cnn, we care. now the government really cares. >> that's right. we've been working hard to bring the very top talent from across the country as part of the president's presidential invitation palace. they take on complex challenges from annism t. standpoint even a business standpoint. >> all of these companies are hiring. we have people here from all over and we're giving them, here's a reason to stay. maybe work at one of these great startups. >> it's kind of funny to see how people are like swarming toward entrepreneurs and how it kind of the pinnacle of the entrepreneurial spirit.