price. this is capitalism at its best. >> that's true. i like this. at the box office, $100 it's all good. by the time the scalper sells it, it's five times that up many. you need something to protect the common person so they can enjoy a show and not be ripped off better a lack of a better term by scalpers. >> these are high money people or client or those sorts of vendors? those are the people getting the tickets. >> for the most part. corporate clients. for the super bowl, it was corporate people getting those tickets. the other thing joey and i were talking about, what if you don't live in hawaii and want to go there to see a show. you can't fly there twice. it's going to take the tourism for entertainment out of the ix many. >> can record companies retaliation saying listen, you're not doing supply and demand. we're not sending our artists to hawaii or our performer to hawaii? >> sure. there's always pitfalls in