>> making tremendous progress, ioey're all coming. >> reporter: president trump touted his administration's tariff-heavy trade policy during a speech to veterans in kansas city, but around the same time in washington, the u.s. department of agriculture introduced a $12-billion plan to help farmers who are feeling minancial pain from china's retaliatory tariffs. the proposal includes direct payments to farmers, purchasing excess crops, and building new export markets. >> and the farmers will be the biggest beneficiary. wa applause ) watch. we're opening up markets. you watch what's going to leppen. just be a little patient. >> reporter: in june, the president announced tariffs on chinese goods. >> we have to, because we've been treated very unfairly. >> reporter: beijing responded with tariffs on american sooducts, including pork and soybeans, purposefully targeting americans in rural areas, a key trump constituency. roybean prices hit a ten-year low earlier this month.