to contribute. it should be a bigger thing than one company. someone pointed out this is a land grab on their behalf. that said, i showed this to two of my kids, are 19 and 16. they laughed. they are not going to mark zuckerburg's metaverse. but they are going -- you know, people are interested in this idea because it's a big idea to combine physical and analogue. apple is working on stuff. amazon's working on stuff. they are all working on this idea. but it will come from someone not facebook. somewhere else. the concept of it, which has been around, by the way. >> this is not a new concept. >> yeah, i read an interesting piece in "the atlantic" about people working on something along these lines back in 1997. kevin, maybe you could give a little bit of what it actually means. i think it is a little hard to get your head around. my understanding is immersive virtual worlds in which you interact with other people and maybe there is a sort of, like, way that you sort of physically