Posted on 298 Despite 2020 being a year of far-reaching and rapid transformation in how people live, collaborate, and connect, the global Zendesk (NYSE: ZEN) Customer Experience (CX) Trends Report 2021 shows the customer experience is increasingly crucial to business success, and that the most successful companies are adopting new technology at record speed. In fact, new data released today shows that among tech decision makers, 75% say COVID-19 sped up technology adoption at their companies. At the same time, half of customers say that experience is more important to them now compared to a year ago and 63% of companies say their organization prioritizes CX more than a year ago.