Stay updated with breaking news from Alberta canadian. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Congressman john lewis it is just about 6 00 a. M. On sunday july 19th, good morning im devin fehely. Lets check out the weather with meteorologist darren peck. Another gloomy start it looks like . Im sure everybody remembers how saturday morning, was saturday looks the same as today. A couple of other views the scene from the roof of the bay bridge, that is an important one because it tells us these clouds have pretty much the entire bay, looking at the clouds until they burn out midmorning. Were not going to change things much at all, we range from 60 in most locations, santa rosa is 55. A couple of headlines, besides the gray start were going to e seeing hazy skies this afternoon mainly off to the east from a wildfire builder burning from the south. Were going to show you much more this hour. Cooler temperatures are coming back this week, but before we get to those cooler temperatures this week were going to repeat tomorrows, pretty much right on the mark for where we should be this ....
Booktv Monthly Program with bestselling author naomi klein. Her books on economics and Public Policy include no logo, the shock doctrine and the recently published on fire, the case for the Green New Deal. Thanks for joining us in our studios in new york on booktv. We are in midtown manhattan were branding and marketing is a big business. Let me begin with your first book. What did you learn about nike, microsoft, starbucks . Guest its great to be with you and have this time. It came out at the very beginning of 2000, so almost exactly 20yearsold. I was researching it for years before that. It was a period a lot was changing in the corporate world and you had the first kind of fullblown lifestyle brand which is an idea that we all take for granted now but these were companiesco that for the first time were declaring that ....
The corporate world and had he first kind of fullblown lifestyle brands, which is an idea we all take for granted now, but these were companies that for the first time were declaring that their Business Model was not to sell products but to sell ideas, a lifestyle, a sense of belonging, they could then extend into kind of self enclosed brants cue couldnt and nike ways to first one to do this, didnt ever own their factories and the main thing learned when i was researching no logo is there was a relationship between the aggressive kind of marketing that was constantly sort of trolling Youth Culture to find the most cutting edge ideas, to get adds into places that had never had ads before, like schools, to cobrand with every like Music Festivals and so on. There was an inverse relationship between that aggressive marketing ....
We are in midtown manhattan where branding and marketing is a big business. What did you learn about nike and microsoft, starbucks . Guest its great to be with you and to have this time. When i was writing a logo it came out at the beginning of 2000, soso it is almost exactly 20yearsold and when i was researching it for years before that, it was a period where a lot is changing in the corporate world and there was a full blown lifestyle brand that we all take now, but these were companies that for the first astime were declaring the busins model wasnt to sell products but did so ideas or the sense of belonging that they could then extend into kind of selfimposed branded cocoons and so everything as long as it was branded this logo. So nike was the first one to do this. They didnt ever own their factories in it and the main thing i learned when i was researching is that there was a relationship between this aggressive kind of marketing that was constantly sort of trolling thely New York , United States , United Kingdom , San Francisco , New Jersey , David Obama , Cokie Roberts , Joe Biden , Mike Jacobson , Naomi Klein , Obama Biden , Hillary Clinton , Bernie Sanders , Companies First , Youth Culture , Cutting Edge , Co Brand , Music Festivals , Good Job , Way Companies , Business Model , China Vietnam , Car Buying , Companies Like , Family Friendly , Years Later ,
Naomi, thank you for joining us here on cspan2 book tv in midtown manhattan where branding and marketing is big business. Let me begin with your first book, no logo. What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for the first time were declaring that their Business Model was not sell products, but ideas, a lifestyle, a sense of belonging that they could then extend into kind of self enclosed branded cocoons and sort of sell everything along as it was branded with this logo. Nike was really ....