So somewhere between the two, but it s still 80% more than pre covid price. add to that the increasing cost of energy, and it s a challenge, a big challenge for big coffee companies to think about how they pass on the costs to their customers who are thirsty for their morning cup of go gojuice. so i ve been catching up with the big boss of lavazza, the iconic italian coffee giant. antonio baravalle, a real pleasure having you on the show. and, antonio, let s start with this, because this week s show, we ve been talking about how difficult it is for companies to set prices. and we ve seen coffee bean prices go up quite a lot. so i m just wondering, antonio, how have you dealt with that when it comes to setting your prices? i think that all the industry faces very, very huge cost increase. and also remembering that a company like us is buying in dollars at the new york stock market. so the ratio between dollar and euro is so important. so we only partially pass the cost increase to consumers.
Than pre covid price. add to that the increasing cost of energy, and it s a challenge, a big challenge for big coffee companies to think about how they pass on the costs to their customers who are thirsty for their morning cup of go gojuice. so i ve been catching up with the big boss of lavazza, the iconic italian coffee giant. antonio baravalle, a real pleasure having you on the show. and, antonio, let s start with this, because this week s show, we ve been talking about how difficult it is for companies to set prices. and we ve seen coffee bean prices go up quite a lot. so i m just wondering, antonio, how have you dealt with that when it comes to setting your prices? i think that all the industry faces very, very huge cost increase. and also remembering that a company like us is buying in dollars at the new york stock market. so the ratio between dollar and euro is so important. so we only partially pass the cost increase to consumers.
One year ago, after the invasion of ukraine, thatjumped to $2.33 a pound. and in march this year, it was trading at around $1.68. so somewhere between the two, but it s still 80% more than pre covid price. add to that the increasing cost of energy, and it s a challenge, a big challenge for big coffee companies to think about how they pass on the costs to their customers who are thirsty for their morning cup of go gojuice. so i ve been catching up with the big boss of lavazza, the iconic italian coffee giant. antonio baravalle, a real pleasure having you on the show. and, antonio, let s start with this, because this week s show, we ve been talking about how difficult it is for companies to set prices. and we ve seen coffee bean prices go up quite a lot. so i m just wondering, antonio, how have you dealt with that when it comes to setting your prices? i think that all the industry faces very, very huge cost increase. and also remembering that a company like us is buying in dollars at the new york stock market.
Credibility that we got on the market, we have always been able at the end, to find the rights with them. but not an easy job. rights with them. but not an eas ob. , , rights with them. but not an easy job- easy job. let s been a year ahead, antonio, easy job. let s been a year ahead, antonio, prices- easy job. let s been a year. ahead, antonio, prices higher or lower than today? i ahead, antonio, prices higher or lower than today?- or lower than today? i still think that or lower than today? i still think that we or lower than today? i still think that we have - or lower than today? i still think that we have not i or lower than today? i stilll think that we have not seen or lower than today? i still- think that we have not seen yet is small piece of inflation but we will see it on prices at least before the summer because all company will rise prices in october, november, to argue with the trade and discuss. normally this is summer time so i will not say, so we are going in a better direction. but i think there will still be a six months where we could see some small guys on inflation. that is it for this
The Art World of Antonio Gaudi, an exhibition about the life and creations of the legendary Catalan architect, is now on at Meet You Museum in Shanghai. The exhibition will run till July 2.
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