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The Trade Desk is rising to the identity challenge posed by the demise of third-party cookies by entering into a partnership with LiveRamp to bring a custom identifier to market that meets legal privacy standards.
Google's extended plan to replace third-party cookies and shore up user privacy across mobile devices includes swipe at Apple's privacy agenda
New York, NY (PRWEB) November 30, 2021 -- Insticator, the leader in engagement solutions for publishers, today announced an integration with leading data
10 ViacomCBS signs first-party data partnership with LiveRamp July 15, 2021 9:48 Ten ViacomCBS has entered into a broadcast data collaboration with global data connectivity platform LiveRamp, which will connect advertisers first-party data for insights, activation, measurement, or attribution. The partnership, which Ten ViacomCBS calls an Australian-first, will make the media company the first content producer to offer access to this data through LiveRamp ’s Safe Haven, which it says prioritises privacy. Ten ViacomCBS director of sales, Sophie Hicks Lloyd, said: “We are thrilled to have ...
10 ViacomCBS teams up with LiveRamp for fresh advertiser data collaborations Broadcast media player says new integrations will allow advertisers to connect first-party data with 10 ViacomCBS' audiences and improve insights for campaign execution 10 Viacom CBS has joined forces with LiveRamp to allow advertisers to connect first-party data with the media company’s audiences and improve insights when executing and reporting on BVOD and digital campaigns. The two companies are claiming an Australian-first in the broadcasting space, with 10 ViacomCBS becoming the first local company to use Live...