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Bridge. I am feeling like 110 , i am very excited. I think that part of it is the Holiday Weekend as we look forward to family and friends and tradition, allie rasmus is hanging out with us for the next hour. We going to have a small family gathering, but tradition is tradition, i am a fan of staying home. Amen. I have friends that drove from san diego to the bay area, a nine hour trip turned into 12 hours, with children, i am not driving 12 hours in a car with children. You can relax when you are not worried about packing and getting where you need to be. I am with you. I am going down 580 ea...

Thanks for joining us in the studios here on cspan2 book tv. We are branding and marketing and these are a big business. Let me begin with your first book. What did you learn about microsoft, starbucks . Guest its great to be with you and have this time. When i was writing this it came out at the very beginning of 2000 so its almost exactly 20yearsold. The period i was reacher researching it it was a period that a lot was changing in the corporate world and you had dispersed fullblown lifestyle brand which is an idea that we all take for granted that these are companies that for the first time...

He wrote that into the highest most powerful office in the land. This is why i wrote that book. It is fundamentally unamerican. It is a threat to our country for the people and by the people. I think every american ought to be standing up to it right now. I would like to see a lot more of that. We had 15 minutes approximately. I also had to note that weve only had questions from gentlemen. So first this gentleman in the section. This is a question for dr. Saito. You said that they had been a exciting and away that trumps legal priorities and structures where would you say those illegals legal ...

The corporate world and had he first kind of fullblown lifestyle brands, which is an idea we all take for granted now, but these were companies that for the first time were declaring that their Business Model was not to sell products but to sell ideas, a lifestyle, a sense of belonging, they could then extend into kind of self enclosed brants cue couldnt and nike ways to first one to do this, didnt ever own their factories and the main thing learned when i was researching no logo is there was a relationship between the aggressive kind of marketing that was constantly sort of trolling Youth Cul...

Time now is 4 30. A quick update of weather and traffic where you live. Here is mike. Kumasi, liz, thank you very much. Welcome to tuesday. We kept pointing to today as everything was going to get really dicey. Red flag warning started last night has been extended to 11 00 tomorrow morning. Its for the north bay, the mountains, east bay, hills. Heat advisory starts at 11 00 this morning through 7 00 not only today but also tomorrow. You can see its everybody but the coast and up into the mountains. Well be in the mid50s to low 60s at 7 00. 73 at the coast but already 83 to 88 at noon, on our w...