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Advertisers demonstrated 'nervousness' around Musk's takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.
Facebook and Instagram parent widened its Q4 revenue outlook after observing a retraction in ad spend in recent weeks correlated with the outbreak of the conflict.
On the first anniversary of its acquisition, the social platform formerly known as Twitter is a revenue-troubled and misinformation-riddled shell of its former self.
Still considered a specialist area, how can the industry persuade marketers to take podcast advertising more seriously?
New AI-enabled tools available to political media buyers through The Trade Desk seek to extend reach and improve frequency on CTV.