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So why exactly are brands forgoing the crucial Gen X group? The answer could simply lie in the fact that brands tend to plan their advertising budgets around expanding their customer base and increasing their sales funnel.
Industry insiders say the landscape of entertainment has changed for good. Can advertisers adapt?
Read the media mogul’s full resignation letter here.
Standing out during the peak shopping season is an annual challenge, so how can brands find their point of difference? We explore how to embrace real relationships and influence built on Snapchat.
As billionaire X owner Elon Musk expresses intent to get all users on the paid subscription train, industry experts see trouble on the horizon for the business’ bottom line.