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Consumers have high expectations on sustainability  On Earth Day this year, we reported on research showing that brands were missing an opportunity by not communicating their environmental initiatives to their customers. That point is underlined by new research from digital and creative agency Compose[d] and sustainable products designer and manufacturer MaCher. Based on a survey of 1,000 U.S. consumers across all adult age groups, a striking 94% say that a more sustainable lifestyle is desirable. A clear majority (over 60%) are looking for products that have a low environmental impact and/o...

As UGC gets a pandemic bump, brands need to leverage customer content now Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows Chris Wood on May 7, 2021 at 9:39 am More Driving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of success during the COVID-19 pandemic. For example, Canadian manufacturer Calego, maker of iFLY luggage and accessories, has leveraged UGC to help it sell over 250 million face masks during the pande...

Plus, platforms tackle getting more done in emails

Plus, alternative identifier pandemonium More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, I hope you had a good Earth Day, yesterday. Below, we found a study that suggests environmental messaging might be the biggest miss in the world of marketing. What is your organization saying about the health of Planet Earth? What steps toward sustainability is your organiza...

As the pandemic caused demand for packaged foods to soar, SIGMA Equipment responded by implementing a CRM Chris Wood on April 23, 2021 at 11:26 am More Indiana-based equipment reseller SIGMA Equipment implemented a new CRM during the pandemic. At a company founded in 2003, and working from homegrown systems until last year, the implementation was a long time in the making. SIGMA Equipment began as Sigma Packaging and has continued to serve manufacturers primarily with the buying and selling of packaging and processing machines in the food and beverage, pharmaceutical, health and beauty...