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Plant-based company Zurvita is blending the energy-boosting properties of coffee with functional brain health benefits in its latest instant coffee Zurge, as the brand looks to expand its presence in both these categories, Ideneth Vega, SVP of strategy, revenue growth & marketing for Zurvita, told FoodNavigator-USA.
Functional beverage brand Glow Beverages is expanding its retail footprint after overcoming initial co-packing challenges, brand Co-founder John Larson told FoodNavigator-USA.
Probiotic drinking yoghurt brand Actimel is making preliminary steps towards the metaverse with the launch of an in-game marketing campaign via Fortnite. “It’s a first of its kind for Actimel in raising awareness of the brand with a difference audience,” Danone UK&I head of marketing, Rachel Wright, tells FoodNavigator.
Functional beverage brand Glow Beverages is expanding its retail footprint after overcoming initial co-packing challenges, brand Co-founder John Larson told FoodNavigator-USA.
Hitting the right balance between the sourness of lactic acid bacteria and sweetness is the crux behind the development of Yakult’s latest launch in Singapore, says the firm’s managing director.