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Naomi, thank you for joining us here on cspan2 book tv in midtown manhattan where branding and marketing is big business. Let me begin with your first book, no logo. What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is a...

Telling author naomi klein. Her books on economics and Public Policy include the shock doctrine, and the recently on fire. The burning case for Green New Deal. Thank you for joining us and in the studios in new york. But tv we are in manhattan. We are running in marketing this business. Let me begin with your book no logo, when did you learn about nike. Microsoft and starbucks and branding. It is great to be with you and to have this time. So when i was writing the logo, became out at the very beginning of 2000 so it is almost exactly 20 years old. And i when i researching, four years before t...

At the end of the month. The home secretary calls on facebook to rethink plans to encrypt messages across its platforms. Walking out former conservative leadership contender rory stewart resigns from the party and plans to stand for mayor of london coming up on afternoon live, all the sport with olly foster. Encouraging progress for andy murray. He was quite chipper today, he says hes been playing his best tennis yet on the singles comeback trail. Thats despite a quarterfinal defeat in china today. And theres been a big win for south africa over italy at the Rugby World Cup. Thanks olly and he...

What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for the first time were declaring that their Business Model was not sell products, but ideas, a lifestyl...

While futures are off their highs following the release of that complaint but we will still be up about 50 points on the dow, up maybe 4 on the s p, 4. 5 on the nasdaq. We were higher than that before the whistleblower complaint was released. We have come down a little bit but not that much. Look, this is going to be a very big day for politics and of course, for your money. You are going to see Speaker Pelosis news conference. Thats in our 10 00 hour. The speaker owns the impeachment process. She favors quote, a quick, narrow impeachment probe focused on ukraine. Hold on. Theres a great deal ...