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Ralph Lauren Signs Strategic Alliance With Haworth To Expand In The Luxury Furniture Market

Ralph Lauren may have found the ideal partner in Haworth, after missing the post-pandemic surge in luxury home furniture under its previous licensee Theodore Alexander.

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Bad Timing: Banana Republic Launches BR Home Furniture Collection

Banana Republic should be spending its time working on fixing its core fashion brand, not venturing into the home category headed for a major downturn.

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RH Prepares to Disrupt the To-The-Trade Interior Design Industry - Furniture World Magazine

Furniture Industry News: RH CEO Gary Friedman recently announced three major steps toward the company’s ultimate goal of “scaling taste” in the style and design of the luxury home furnishings market.

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Questex Brought Luxury Advisors and Suppliers Together at Luxury Travel Advisor's ULTRA Summit

Questex Brought Luxury Advisors and Suppliers Together at Luxury Travel Advisor's ULTRA Summit
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7 Tips for Selling the Invisible

7 Tips for Selling the Invisible
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5 Challenges Every Home Brand Must Overcome To Grow in the U.S. Market

Furniture World News
By Pam Danziger on
4/15/2021
Everyone has heard the adage, “The bigger the challenges, the greater the opportunity,” but often the reverse is true too: The bigger the opportunity, the greater the challenges. Both apply for home brands that aim to grow in the U.S. consumer market.
“A modicum of success in the U.S. is the most common and ultimately the worst outcome,” warns Chris Ramey, partner in American Marketing Group and founder of The Home Trust International. “It drains financial resources and undermines hope for long term success and consumer desire. Your first foray mustn’t fail.”

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