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29. more than of that of that from big to be wroe. another $11 million from rj reynolds. >> we estimate that if prop 29 practiceses it will cost philip morris and reynolds and other tobacco companies about a billion dollars a year in sales, and that's why they're in here spending $40 million or $50 million trying to stop us. >> reporter: meanwhile, supporters have spent just $12 million. one of the biggest backers is livestrong, that's the nonprofit founded by cancer survivor lance armstrong. >> vote yes on 29. >> reporter: i should say that i'm a board member. >> not one penny emplo...

research, but it could also reduce the number of smokers. at least that's the intent. some say the law itself is flawed and big tobacco is fighting it tooth and nail. ahead of voting day california tv screens are full of ads. not for mitt romney or barack obama, but instead proposition 29. >> no on 29. >> and here's what's at stake. california voters will decide the fate of proposition 29 raising the tax by $1 on every pack of cigarettes. >> there's strem evidence from all overtime world that when you increase the tax on cigarettes, when you increase the tries, people smoke less. >...

taking the side of big tobacco. >> i thought prop 29 was a good idea, then i read it. >> i really wanted to talk to dr. porter, but she wouldn't take our calls. i did find other critics of prop 29, and they said smoking might be bad, but it doesn't require a new tax. >> it's ballot box budgeting that puts a group of nine elected officials in charge of billions of california tax dollars in a time where they're facing a $16 billion tax budget and it's an example of the state legislation. >> they have a reputation as a leader when it comes to healthy l living, and the cigarette taxes ar...

increase the price, people smoke less. it would raise an estimated $735 million a year. and most of that money would go to cancer research. >> no on 29. >> according to map lite, a nonpartisan research firm, nearly $47 million is spent to try to stop proposition 29. more than half of that from big tobacco. $27.5 million from philip morris. another $11 million from rj reynolds. it will cost philip morris and reynolds about a billion dollars. and that's why they're in here spending $40 million or $50 million trying to stop it. >> supporters have spent just $12 million. one of the bigge...

how that impacts latino voters. we haven't talked about board security. how's that playing into this? >> reporter: well, they're tied and one in all and mitt romney made very, very tough statements on board security. president obama has said that he has doubled the size of the border patrol, that the border is more secure. republicans don't buy that argument. people have a different take. they can see a different reality that maybe e we see out of washington and congress. now, mitt romney said for example that one way that the immigration problem can be solved is self-deportation. pr...