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Pending Business: Q2

By Steve Lapa Lapcom Communications Corp President Have we passed the disappointment of 2023? If ad sales at your radio station finished last year up double digits (excluding digital) please skip past the next few paragraphs. If you’re in the same boat as most radio ad sellers across the country at various levels – i.e.… ....

United States , Joe Rogan , Steve Lapa , Alex Cooper , Lapcom Communications Corp ,

Two Crows in Jupiter

Pictured above with the iconic blackbirds familiar to Florida deli enthusiasts as the feathered mascots of the TooJays restaurant chain are Steve Lapa, president, Lapcom Communications Corp (left) and TALKERS publisher Michael Harrison (right) who met yesterday (1/30) over a hearty bowl of matzoh ball soup to discuss plans for the sales and marketing component of the forthcoming 27th annual TALKERS conference. Lapa, a regular TALKERS columnist and one of… ....

United States , Steve Lapa , Michael Harrison , Lapcom Communications Corp ,

Pending Business: Do You Know?

By Steve Lapa Lapcom Communications Corp President I’m no expert, but I do have a theory. The American media business is the most competitive and advanced in the world. Many other countries directly or indirectly control their airwaves and print publications. Not here, no way, not as long as the First Amendment protects freedom of… ....

United States , New York , Jimmy Breslin , Frank Deford , Martha Stewart , Carl Sandburg , Rick Reilly , Steve Lapa , La Times , Washington Post , Lapcom Communications Corp , Sports Illustrated , New York Daily News , First Amendment ,

Pending Business: Cold Calling

By Steve Lapa Lapcom Communications Corp President Let’s take a minute to welcome back an old reliable that has been part of our sales and marketing world since Adam pitched Eve and got the first “yes” on the original cold call. No telling how cold that call really was. But seriously, here come two shoutouts… ....

United States , New York , Steve Lapa , Lapcom Communications Corp , New York Times ,

Pending Business: Calendar Secrets

By Steve Lapa Lapcom Communications Corp President This column should really be called, “How I got transferred from Buffalo to Tampa.” The storyline will help explain the title and offer you a proven technique that should help you sell and earn more. Before Zoom, Teams and other video conference platforms that drive today’s daily to-dos,… ....

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