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Best Media Info: To buy a 10-second ad, an advertiser will have to shell out Rs 1-1.25 lakh for CTV and along with it, HD+SD TV ad spots will be bundled as value addition| Television News
A study from Samsung Ads has revealed that not only are on-demand services increasingly attracting viewers, their monetisation potential is also increasing as a...
After upping the ante considerably on its content offering over the previous twelve months, free ad-supported linear TV and video on-demand platform Samsung TV ...
In a significant extension of its global ecosystem into the American media and entertainment market, extending its content development value chain into live vid...
Co-viewing strategies need to be created: Rajiv Rajagopal