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With Netflix siding with Microsoft to launch an ad-tier on their platform, what is the tech company’s endgame in terms of the ad-tech space?
The conversation about brand versus demand marketing needs to change. Brands can’t rely on investing at the top and the bottom of the funnel and hope that everything connects. Here, we look at why marketers need to take control of the middle of the funnel to drive value.
Learn how to attract, convert and retain this new consumer.
Microsoft hopes to combine their audience intel and technology with Xandr’s powerful platform of assets.
Selected cryptocurrency exchange ads will now be able to run in the US on the Microsoft Advertising Search Network.