Page 42 - Mobile Commerce News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Share it For most of the industry's life, retail had a plentiful supply of labor for critical tasks that was absolutely free. The source of that unpaid labor? Customers. Shoppers drove the last mile to and from their house to the nearest distribution hub (in this case a store). They paced the aisles and picked the merchandise from the shelf. They walked products from shelf to point of sale and then to their car before driving off, perhaps to another store.  It was a sweet deal for the retailer, which also drew a major marketing benefit from the perpetual billboard of a storefront. Among all ...

Expert: Why mobile brands need cohorts There is a wealth of customer data in the digital space, both in mobile and desktop, but with more and more consumers opting out of data collection many brands are wondering what to do next. The answer could be as close as their own information about that consumer - and that is where cohorts come in. Kristina: What are cohorts in the data space? Todd Wooten, President & Founder, VRTCAL: Cohorts have been around for a long time because on the demand side the advertisers have placed consumers in cohorts through the availability of identifiers like cookie...

Dive Brief: Stripe raised $600 million in its latest round of fundraising, giving the payments processing software company a $95 billion valuation, it said in a Sunday press release. That makes Stripe, with dual headquarters in San Francisco and Dublin, Ireland, the most valuable company ever to emerge from Silicon Valley, the Financial Times reported. The company, which has not publicly discussed when it might file for an IPO, said it will use the latest capital injection to expand its already significant European operations, particularly its Dublin headquarters. Stripe hasn't disclosed fin...

Dive Brief: A new report from Finaria, a finance and investment company, estimates that the mobile wallet industry will grow to $2.4 trillion this year, a 24% increase from last year. The report forecasts that the market will grow to $3.5 trillion in value by 2023. The average value for mobile point-of-sale transactions is $1,670 in 2021, a 25% bump compared to 2019. Over the next two years, the average transaction value is expected to grow by 22% to $2,051, per the report. Though Asian countries, especially China, are leading the way in mobile payments, the U.S. mobile payments market is the...

Several new reports out on the changing habits of consumers seem to agree on one thing: shoppers want shopping to be simpler. And they're willing to switch brands and even favored retailers if buying is made easier.