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Podcasting Spend Is Down. What Will It Take For CMOs To Take The Channel Seriously?

Still considered a specialist area, how can the industry persuade marketers to take podcast advertising more seriously?

United-kingdom , Linnea-harris , Alex-young , James-shepherd , Maren-seitz , Gustav-lindell , Stephanie-spicer , Media-agency-briefing , Google , Youtube , Facebook , Instagram

The 4 Big Tech Stories You Missed Because Of Cannes Lions

Cannes was, as ever, a hotbed of tech news from the latest metaverse activations to TikTok trends. But the reality is that the most important tech news took place outside the marketing festival – developments that will have ramifications for the marketing and media worlds for the foreseeable future. Here, then, is all the tech news you missed while sipping wine on the Croisette.

Simon-marcus , Mackenzie-thomas , Instagram , Google , Metaverse-standards-forum , Department-of-justice , United-state-department-of-justice , Facebook , Microsoft , Metaverse-standards , Business-profile , United-state-department

4 Reasons Why Advertisers In Asia Should Use Podcasting As A Marketing Tool

As podcast popularity explodes, Asia’s mix of diversity, culture and resources makes it the ideal place for medium. Here, Meg Davies (international managing director, Acast) looks at why advertisers in Asia should pay attention.

Sweden , Australia , New-zealand , United-kingdom , Singapore , Johan-billgren , Youtube , Interactive-advertising-bureau , Cumulus-media , Audio , Odcast , Odcast-advertising

Spotify Announces Its Largest Ever European Advertising Deal With OMG

Audio streaming platform Spotify has announced its largest ever European ad deal.

Germany , Italy , United-kingdom , France , Spain , Rak-patel , Omnicom-media-group , Joe-rogan-experience , Investor-day , Spotify , Odcast-advertising , Odcast

Spotify Shakes up Advertising Ranks to Grow Sales

Spotify has been making a bigger push into advertising as its subscriber growth has been softer than expected.

Spotify , Odcast-advertising , Odcasts , Oe-rogan , Treaming-music , I-prime , Ucia-moses ,

Why Audio Accessibility Is A Growing Commercial Concern For Brands

As investment in the podcasting space continues, many audio companies have dollar signs in their eyes. But in the gold rush for audio money, the danger is that investors leave sections of their audiences behind – and abandon the moral and commercial imperatives to make audio accessible.

Italy , France , Spain , Spanish , Eric-john , Gayle-troberman , Youtube , Media-centre , Buzzfeed-studios , Heartradio-app , South-beach , Podcast

Are Podcasts The Right Channel For Your Brand?

Podcasts are hardly new, but (along with other audio formats) they’re continuing to experience a long boom. The opportunity hasn’t been lost on brands, with a growing number of branded podcasts that have legitimately connected with audiences, as well as sponsoring and advertising opportunities. We asked three experts from The Drum Network: what’s the opportunity for brands?

Rob-keery , Wendy-christie , Daniel-liddle , Tamara-littleton , Social-element , Genuine-humans , Podcast , Odcast-advertising , Nything-is-possible , Rand-strategy , Usiness-leadership

Top 4 Reasons Why Brands Should Advertise On Podcasts

As listener numbers of all ages exceed forecasts – and show little sign of slowing down – Bianca Bush (commercial insights manager, UK at Acast) -looks at why podcasts are such a huge opportunity for advertisers.

United-kingdom , Mediatel-connected-consumer , Yougov , Ofcom-podcast , Connected-consumer-survey , Connected-screens , Understanding-listeners , Magna-global , Ofcom-podcast-survey , Open-mic , Udio

Where is the next big podcast acquisition coming from?

Programmatic has come to podcasting. The lo-fi appeal of the podcast ad read is being augmented by tech that allows for the contextual placing of audio pre-reads. Inspired by the tech, new players are pushing into the market.

United-kingdom , Ringer-podz , Jack-preston , Conal-byrne , Matt-macdonald , Sarah-toporoff , Google , Internet-advertising-bureau , Soundcloud , Twitter , Heartmedia-digital-audio-group , Locker-room

Spotify pledges $100m to marketing diverse talent after latest Joe Rogan controversy

Spotify’s boss Daniel Ek has announced the company will invest $100m in discovering and marketing more diverse audio talent after footage emerged of controversial podcaster Joe Rogan using racial slurs.

Joni-mitchell , Joe-rogan , Neil-young , Rogan-kara-swisher , Michelle-obama , Friday-february , India-arie , Kara-swisher , Joe-rogan-experience , Town-hall , Spotify