Page 9 - Oracle Moat News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Stay updated with breaking news from Oracle moat. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.

Top News In Oracle Moat Today - Breaking & Trending Today

Oracle launches world's first ad measurement tech for 3D in-game environments

Oracle launches world's first ad measurement tech for 3D in-game environments
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Oracle Advertising , Customer Experience , General Invalid Traffic , Oracle Moat , Derek Wise , Chief Product Officer , வாடிக்கையாளர் அனுபவம் , ஆரக்கிள் அகழி , டெரெக் பாண்டித்தியம் , தலைமை ப்ராடக்ட் அதிகாரி ,

Oracle unveils world's first ad measurement tech for 3D in-game environments

Help measure ad impressions and invalid traffic within gaming environments
13 May, 2021 - 06:30 PM IST | By indiantelevision.com Team
KERALA: Cloud major Oracle has unveiled the world s first ad measurement technology for 3D in-game environments that could help marketers to understand more about advertising performance in video games.
The latest updates to Oracle Advertising and Customer Experience (CX) include impressions delivery and General Invalid Traffic (GIVT) measurement for PC, mobile, and web-based gaming environments in Oracle Moat Measurement.
The new ad-measurement tech will help to measure impressions and GIVT, and thus advertisers can make more informed decisions around their investments and will allow them to better protect ad spend. It will also help marketers understand whether the ad was served to a human, thus aiding them to avoid ad spend on invalid traffic or fraudulent activity. ....

Oracle Advertising , Customer Experience , General Invalid Traffic , Oracle Moat , வாடிக்கையாளர் அனுபவம் , ஆரக்கிள் அகழி ,

Oracle Moat Analytics Becomes the First Third-Party Measurement Provider to Integrate Directly Within Taboola Ads

Oracle Moat Analytics is now directly integrated within Taboola Ads, Taboola’s media buying platform, which is currently used to manage advertising budgets of over $1b annually by 13,000 brands and media agencies.
These advertisers now have instant access, in the platform they are already using, to Oracle Moat Analytics measurement of every aspect of video campaign performance, including impressions, viewability, completion rate and more. With it, Taboola advertisers can benefit from verification that their campaigns are delivering value.
This is the first time that Oracle Moat has worked with a platform like Taboola to embed its analytics transparently and directly into reporting tools. This is also the first time Taboola has allowed an external third-party measurement provider to be directly integrated into its advertiser offerings. ....

Adam Singolda , Mark Kopera , Oracle Moat Analytics , Taboola Ads , Oracle Moat , ஆரக்கிள் அகழி ,

Oracle Launches World's First Ad Measurement Technology for 3D In-game Environments

Share this article
AUSTIN, Texas, May 12, 2021 /PRNewswire/
To help marketers better understand advertising performance in video games, Oracle today announced the world s first ad measurement technology for 3D in-game environments. The latest updates to Oracle Advertising and Customer Experience (CX) include impressions delivery and General Invalid Traffic (GIVT) measurement for PC, mobile, and web-based gaming environments in Oracle Moat Measurement.
As the gaming industry continues to grow and become a key area of investment for advertisers, it s crucial that advertisers can measure whether an ad was served to a human and detect any fraudulent ad activity inside games, said Derek Wise, Chief Product Officer, Oracle Advertising. Today s industry-first announcement represents an important step forward in understanding ad performance in 3D in-game environments. We re proud to be able to equip advertisers with the confidence and tools they need to make more inf ....

United States , Oracle Corporation , Oracle Advertising , Customer Experience , General Invalid Traffic , Oracle Moat , Derek Wise , Chief Product Officer , Innovation Showcase , ஒன்றுபட்டது மாநிலங்களில் , ஆரக்கிள் நிறுவனம் , வாடிக்கையாளர் அனுபவம் , ஆரக்கிள் அகழி , டெரெக் பாண்டித்தியம் , தலைமை ப்ராடக்ட் அதிகாரி , கண்டுபிடிப்பு காட்சி பெட்டி ,